Dave Alred – The Pressure Principles

“Wherever you are, whoever you are, you can always get better – but that doesn’t imply there’s fault with what you’re doing at the moment.” – Dave Alred

Dave Alred is one of the best coaches in the world today. Boasting clients including Jonny Wilkinson, Luke Donald, and Padraig Harrington. He has an innate ability to help athletes exceed their own expectations. He has a Ph.D. in Performing Under Pressure from Longborough University and over 30 years of experience in the field of performance psychology.

Dave believes strongly in the concept of continual improvement and has applied his expertise on the topic to not only athletes, but surgeons, pilots, and even dolphin trainers. His endless pursuit of improvement applies to himself as well and has enabled him to reach the pinnacle of the coaching industry.

In 2016, Dave added published author to his list of achievements, releasing The Pressure Principle. Applicable to people in all walks of life, the book sheds light on Dave’s philosophies around handling stress and performing when it matters most.

In this episode, Dave provides us with a fascinating insight into his work with some of the world’s best athletes. He also goes into detail about his philosophies, both in life and in sport, some of his favorite drills, and how he structures practice for his own golf game.

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